We care more about a single person than about massive tragedies…

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“ In another University of Pennsylvania study, one group learned about a little girl who was straving to death, another learned about millions dying of hunger, and a third learned about both situations. People donated more than twice as much money when hearing about the little girl than when hearing the statistics- and even the group who’d heard her story in the context of the bigger tragedy donated less. Psychologists think that we’re wired to help the person in front of us, but when the problem feels too big, we figure our little part isn’t doing much…”

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